Category Archives: Business

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Bitcoin and Crypto Currency

Are You Earning Money Trading Crypto Currency Yet?

Let’s Start With A Friendly Warning That Comes Straight From My Heart

If you are considering undertaking any kind of trading activity, Crypto or otherwise, as a means to earn enough money to cover your bills – please don’t. Get a second or third job, try to save a but on the side, and if your partner (if you have one) is also onboard with you giving this a try, be smart and go in with both eyes open.

How to Start Trading Bitcoin

Where to buy bitcoin.  The first thing you need to get started trading bitcoin is to open a bitcoin wallet. If you do not have a bitcoin wallet then you can open one at the biggest wallet called coinbase.  We have arranged a special deal for everyone wanting to get started in bitcoin to get a free $10 at coinbase.  Get your free $10 by opening your coinbase account here..

Bitcoin traders are actively seeking the best possible solutions for trading and investing in bitcoin. We have learned this bitcoin wisdom by trial and error and we are going to show you what is working right now.  Also please note that it is possible to lose money and your capital is at risk while trading cryptocurrency because it is still trading and speculative in nature. That is why we always recommend that you demo trade before risking any live money.

Please note that none of this is investment advice. Invest at your own risk!

Nine Rules of Crypto Trading

  1. Only invest what you can lose. Logical right? What kind of crazy person would “bet the house”, even when it’s a sure thing? You’d be surprised. If you think you know yourself, think again.
  2. Always pay attention to Bitcoin. Most altcoins (every cryptocurrency except Bitcoin) are pegged as closely to Bitcoin as are Siamese Twins are to each other. This is importan if you are using Bitcoins to buy altcoins.
  3. Never put all your eggs in one basket. Diversify. It’s the same in any asset class. Whether you’re investing in Real Estate, Stocks, Bonds, Currencies, Metals etc., conventional Investment Theory as taught in Universities and Colleages around the globe says that there is an efficient frontier of investments that creates the best “balanced portfolio”. Taking it one step further, it’s important to diversify within an asset class, as well as across asset classes.
  4. Don’t be greedy. No one ever lost money taking a profit. There’s an old saying that I was once taught by a Floor Trader on the NYSE. In times of market turmoil, he would remain focused and as cool as a cumcumber. One of his favourite sayings and he had many, was “Bulls and Bears live to fight another day. Only PIGS get slaughtered”.
  5. Don’t invest blindly. There are people in this world who would sell a blind person a pair of glasses if they could make money. We can all accept market risk. It goes with the territory. Some investments or trades we make will be winners. Some will be losers. Fact! However, what we can’t afford to have happened is that we lose our hard-earned capital at the hands of a scammer, someone whose only intent is to steal your money. Sadly there are those that set out to steal your money illegally, but equally and more often, legitimate businesses steal your money legally but getting you to sign legal forms etc., and then charging you fees or selling you services that you don’t need.
  6. Don’t fall prey to FOMO (fear of missing out). This is a spot that people most frequently lose money on.
  7. Categorize your investments and look at the long picture. In the process of your research, you’ll eventually realize you’re coming across a few different categories of coins.
  8. Always learn from your mistakes. Never accept a total loss. Always evaluate the situation and try to figure out why it happened.
  9. If you are doing any active trading, set stop losses. For any coins not in your medium or long-term holds, always set stop losses.


Each exchange offers different commission rates and fee structures. As a day trader making a high volume of trades, just a marginal difference in rates can seriously cut into profits. There are three main fees to compare:

Exchange fees – This is how much you’ll be charged to use their cryptocurrency software. What currency and coins you’re trading can influence the rate.

Trade fees – This is how much you’ll be charged to trade between currencies on their exchange. A marker fee is a cost of making an offer to sell. A taker fee is a cost of taking an offer from somebody.

Deposit & Withdrawal fees – This is how much you’ll be charged when you want to deposit and withdraw money from the exchange. You’ll often find it’s cheaper to deposit your funds. Also, keep in mind some exchanges don’t allow credit cards. Using debit/credit will usually come with a 3.99% charge, a bank account will usually incur a 1.5% charge.

Cryptocurrency trading strategy

Where can I open a bitcoin account? Just like other assets classes (stocks, bonds, currencies, metals etc.), online crypto trading programs enable you to go long or short to take advantage of price movements in either direction, opening up a world of possibilities. And a trading strategy is a great way of making the most of those possibilities – helping you identify worthwhile opportunities, and enter and exit trades at the right moment. What is the best bitcoin trading platform?

Here’s an introduction to some popular cryptocurrency trading strategies courtesy of one of the most well knows Brokers in the market today, IG Group Limited from the UK:

Day Trading

Day Trading



Trend Trading

Trend Trading

Swing Trading

Swing Trading

Position Trading

Position Trading

A Final Word On Brokers

This isn’t a decision to take lightly. Do the maths, read reviews and trial the exchange and software first. Coinbase is widely regarded as one of the most trusted exchanges, but trading cryptocurrency on Bittrex is also a sensible choice. CEX.IO, Coinmama, Kraken and Bitstamp are other popular options.

Be disciplined

Try to remain disciplined when trading cryptocurrencies, by only placing trades that are in line with your trading plan. This will help avoid common pitfalls that arise when emotion affects your decision making – such as chasing losses or getting overconfident from a winning trade.

What’s important is that you focus on the quality of your trades, rather than the quantity.

To your success!


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business in a phone

Will You Use SEO or PAY for CLICKS to Get New Customers?

Before you pay for any training, products, leads etc., do yourself a favour and spend some time to understand the pros and cons of using Search Engine Optimization (SEO) and Pay Per Click methods of finding and attracting (potential) customers to visit your landing pages…

SEO or Organic Traffic

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. Nowadays, people are more likely to end up on your website via a search engine than going directly to it. In fact, according to Jupiter Research, a Forrester Research company, 81% of users find their desired destination through a search engine.Organic traffic is widely considered the most valuable traffic source for several reasons:

Google directs the highest amount of traffic and they are the most trusted source for people researching a purchase.

Google is very, very particular about their rankings and ranking in the top five results for a keyword indicates that your content is high quality.

Moving up in the rankings is difficult and takes time, but once you’re there you get to reap the benefits for a long time.

Results on the first page of Google (The Top 10) receive 92% off all search traffic on Google. Traffic drops by 95% on the second page.

The downside to organic search is that it takes time to get indexed and really start generating traffic from this source. (If you’re looking for instant gratification, look elsewhere!)

Before everyone and their mom was online and SEO became the norm, ranking well on Google wasn’t difficult at all. In fact, the competition was so bleak that simply writing a few articles about a subject was enough to gain the top spot for many niches. There was really no need to try to game the system.

But things have changed dramatically in the last ten years.

Now, every business has a website, most webmasters are at least vaguely familiar with SEO, and Google has cracked down on keyword stuffing and many “Black Hat” SEO methods (against their rules and sometimes illegal) that some marketers use.

Increasing organic traffic and earning top rankings takes time, persistence, and more effort than in the past — but it’s well worth it. Take the following facts into consideration:

Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online

Some people will tell you that Organic Traffic IS NOT FREE. They are correct. Even if you don’t pay cash to generate organic leads, you should be factoring in the time invested in the SEO work, and the opportunity cost of having to wait say six to twelve months or even longer until you start seeing regular sales coming in.

Paid Traffic

Paid search accounts are those that companies have paid to appear the top of search results (above those that earned their page one spots organically.)

Despite the little yellow box next to their title reading “ad,” many consumers are unaware that these are even advertisements. The ads feel native and fit seamlessly into the results to be less obtrustive.

For these reasons, paid search has been more popular in recent years as organic search has become more competitive.

Rather than having to wait patiently for your SEO to build up, you can pay for the chance to get seen on page one of Google immediately.

To give you an idea of just how much money is being spent on paid search, take a look at Google. Google’s AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue — which speaks wonders for its effectiveness.

When starting your first campaign on Google Adwords, you need to be tactful. When done right, you can start getting a ton of targeted traffic to your landing pages much quicker than you would be able to get from organic search, but you can learn more about that here.

Organic Search vs Paid Search

Traditionally, inbound marketers have avoided paid search as we viewed it as more of an outbound method for marketing, but with Social Media Ads and tools like HubSpot Ads, it’s becoming far more common for the two to work together.

Realistically, it takes three to six months to start seeing movement in search rankings and most people just don’t want to wait that long. Paid search helps you get visitors to your website today and also speeds up the process of optimizing your landing pages for higher conversions, which pays off exponentially in the long run.


So, if you are weighing the pros and cons of organic search vs paid search, sit down with your team and examine your timeline and budget.

If you’re looking for the quickest results, paid search is better, but if you’re looking for the most cost-effective results, the answer becomes less clear cut.

In general, organic search is more cost-effective in the long run. However, with the right tweaking to your campaign and attention to landing page optimization, paid search can be very cost-effective as well.

If I can help in any way, don’t hesitate to make contact. Email is probably the best way.

Yours truly,


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Blockchain chains

What is Blockchain and does it really matter?


Humankind has always stood on the wrong side of history when it came to predicting how new innovations would affect their lives…and so I roll my eyes when I get asked: “What is the Blockchain, and does it matter”?

Let’s start with the conclusion and work backward, shall we?

The word Blockchain is made up of two words we all know. Block. And Chain. The blockchain is a technology. Start by thinking of it this way.


You buy a 40,000+ piece jigsaw puzzle (the blocks). You then give one piece of the puzzle to 40,000 different people, each of whom does not know which piece the other has, each of whom is connected to you (the chain). “You” are the Blockchain program.

Does it really matter? Well, yes. If you were a Dinosaur, Blockchain is the Meteor that is about to wipe you out. Permanently. You have two options. Ignore it and die. Or adapt. Become a cockroach!

Still not convinced? It’s the automobile to all horse-drawn carriage Coachmen. It’s the Kodak automatic camera to the dry plate camera operators, and ironically, the digital camera to Kodak. It’s the telex to the telegraph, and later the fax to the telex. And it’s the world wide web to all previously decentralized data (information) sources. It’s a transactional processing and data security revolution…Get the picture now?

But what IS it? Or better put, what can it do?


To easily answer the question “What is Blockchain, and does it really matter”, it best to focus on everyday applications that are already using Blockchain technology.

Let’s make one thing clear. The blockchain is not Bitcoin. The blockchain is not a Cryptocurrency. The blockchain is a Technology. It became widely known as a term with the greater acceptance of Bitcoin by the market and average investors, and with the rise and rise of alternative Digital tokens.

If you are interested to learn more about Cryptocurrency opportunities, my blog on the subject might interest you – How To Invest In Crypto Currency.

The advent of “Smart Contracts” alone has spawned a whole new industry in many sectors and “disrupted” what were markets that were typified by stifled innovation, poor customer service, lack of price transparency and lack of true competition. Previously dominant players (our dinosaurs) are scrambling for cover. Smart contracts can automate many kinds of processes and operations, the most obvious being payment and actions conditional on payment. But the capabilities extend to many business and organizational activities.

The company that has been at the forefront of the smart contract evolution and revolution is Ethereum. By their own definition “Smart contracts are account holding objects on the ethereum blockchain. They contain code functions and can interact with other contracts, make decisions, store data, and send either to others. Contracts are defined by their creators, but their execution, and by extension the services they offer, is provided by the ethereum network itself. They will exist and be executable as long as the whole network exists, and will only disappear if they were programmed to self-destruct.”

Ethereum has been the platform on which many of the new players in the Cryptocurrency space have built their own digital token, which in turn has led to Bitcoin losing its dominance. However, it’s the use of smart contracts in other markets that have opened the eyes of many to the untapped potential of Blockchain.

Some use cases that have already been tested and are nearing, or are in the implementation phase are: Digital Identity, Records, Securities, Trade Finance, Derivatives, Financial Data Recording, Mortgages, Land Title Recording, Supply Chain, Auto Insurance, Clinical Trials, Cancer Research, Music Distribution and Secure Digital Voting.

How Will Blockchain Technology Affect Me Personally?

The difference in how the process looks now and how it will look in the future is visually displayed below for three usage cases, digital identity, securities, and mortgages.
For a full view of more usage cases read the CNN Special Report.

Can I Make Money From Blockchain?

Yes. How? The first and most obvious case is – invest in Ethereum. Back in the day, you did not have to own an automobile to know that owning shares in Ford was a sound financial decision. Owning shares in the dominant provider of smart contracts would seem like an equally sound financial decision, given the market potential, and the fact that usage is only in its infancy.

And it would also pay to start tracking leaders in the usage case areas I mentioned above. Dominant players will emerge who are early adopters of Blockchain in their particular patch. Sectors will go through mergers and acquisitions as company’s fortunes rise and fall, when markets are in turmoil there are always buying opportunities.

One example of a company that only exists because Blockchain and smart contracts exist, is Dent. “DENT Wireless is a company with a mission to tokenize, liberate, and democratize one the most important commodities in our time: mobile data and bandwidth. We are developing mobile apps and a marketplace using Blockchain technology for buying and selling of mobile data packages, which can be direct telco products, or originating from users that sell unused mobile data packages to each other.”
Another example of a company that is using Blockchain as the platform for the Telco business is Bubbletone. “With Bubble Tone Blockchain, travelers can swiftly become legitimate local customers of any foreign operator in the country they are traveling to. They don’t need to replace their SIM card, and they retain their home number.”


Blockchain does matter and will shape the future of many companies and even whole industries, and it will shape the user experience of those interacting with companies in those industries. There is money to be made by investing in companies that own enabling technology, such as Ethereum’s smart contracts. There is money to be made by investing in new players shaping the future of old markets, such as Dent or Bubbletone. However, there will also be money to be made from investment into the sector that is synonymous with Blockchain. Cryptocurrency. In the coming months and years, we are going to witness an explosion of Digital Tokens (Cryptocurrency “coins”) being issued globally. There will be a consolidation of companies in this space as they all struggle to remain relevant. And like with any market consolidation, there will be winners and losers. There is a famous saying that I used to hear from some older “Floor Traders” of the New York Stock Exchange on Wall Street. In times of market turmoil, they would say “Bulls and Bears will always survive. Only pigs get slaughtered”. As always, if you try to make a “killing” in the Cryptocurrency space don’t be surprised if it is you that gets killed.
For those that are interested, I conducted a lot of research before coming up with my own Cryptocurrency Investment Opportunity here.

Yours always – Jim

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How to become an Entrepreneur

Are You Ready To Make Money From Home?


Making Money Online From Home – Fantasy or Reality?

You are probably one of the millions of people that have long dreamed about and are ready to make money from home. It probably has seemed like an unattainable goal in the past; but no more. Anyone with a laptop, tablet or smartphone can do any number of activities online that can earn them side income, and in some cases, match or surpass their existing job income. This is no pipe dream. People are doing this daily. They are firing the Boss. They are punching out for the last time. They are kissing the long daily commute goodbye. They are working from a different room in the house each day, or the garage, or porch, or park or coffee shop or…anywhere where there is a stable WiFi connection, but even that is not required if you use your smartphone as a Hotspot!

These days you just need to type a few keywords into Dr. Google, like “how to make money online” or “how to make money from home” for example, and you will be amazed at just how many “offers” are listed.

The first steps in learning how to make money from home is to do your homework! There are many opportunities you may be offered, but you will need to be armed with the knowledge to weed out the con artists from the legitimate prospects. The only way you can do this is to read, read, and read some more. Visit many websites, read reviews and use your common sense. Anything that seems too good to be true is probably just that. You can save yourself a lot of time and money by researching how to make money from home extensively. This will only take your time and may save you hundreds of dollars down the road.

Where To Begin

You have decided you are going to give attempting to make money from home a try. Now you must decide where your talents and strengths lie. If you truly want to become successful and make money from home, your best bet is to use the skills and abilities you already possess. You can make money from home by writing a blog and generating revenue, you can set up an online store where you can sell specialty items or a wide range of goods. You can create a website that offers your services if you have an area of expertise; the possibilities are endless when you decide you want to try to begin a career from home.

Avoid The Pitfalls

Lots of people say they want to make money from home, but many are not willing to work for it. It is not enough to want to make money; you have to be willing to invest not only your hard-earned cash but your time as well. Those who think they can make money from home using some type of marketing scam or pyramid are in for a rude awakening. The only thing they will be making is space in their wallet where their money used to be.

Once you have settled on a plan for a home career, learn all you can and be ready to spend hours getting yourself set up and on the road to success. You can’t expect to make the big bucks if you are only willing to devote a few hours a week at best. The people who are making the real money from their homes are the ones willing to work hard and learn from theirs and other’s mistakes. They are not afraid to take a risk and devote their energies to a program has been proven to be a successful venture that can be run from the security of their home.

But Take Off Those Rose Coloured Glasses

Although it might not be what you want to hear, every successful Entrepreneur has a few traits in common, such as:

  • They believe in themselves 110%
  • They invest money into their personal development by buying/attending courses by experts in that field, and/or getting mentored
  • They are willing to take a risks and invest in business opportunities where they could use someone else’s hard work and system, and just expand/improve upon it

One skill you have to learn fast is time management. Another is working smarter, not harder. You have to learn and live the 80:20 rule. By that, I mean focusing the bulk of your time and energy on the 20% of activities or customers for example, that make you 80% of the profit. I’ve used a product that focuses on teaching you the 80:20 rule, should you be interested. Click here to be redirected to that product page.

Look For Ways To Use Someone Else’s Proven System

One of the best ways to ensure that you create a way of making money online from home that is successful over the long-term, is to do what many people have done that have made money from home and that is, they have invested in a “Franchise Like” business opportunity. What is “franchise like” I hear you ask? We all know what a Franchise is, right? McDonald’s is probably one of the best-known proponents of the Franchise Business System/Model. What is it exactly? It’s a complete “How To” system/guide that effectively means that anyone who qualifies can be trained to operate a McDonald’s – profitably. That’s a big boast, right? It’s true. In this case, the “System” is everything. All powerful. To be followed religiously.

Well, just as there are Franchise businesses that you can’t run from home, that require more investment than the average person coming from Employment can afford, there are also what I like to call “Turnkey Business Systems” out there that have systematized a way of doing business, pretty much to the same degree as a Franchise would, except they don’t have all the formal Franchise Agreements in place, and the person who wants to use the system is not bound by restrictive conditions.

I wrote a blog about one such product, funnily enough, called Turnkey Business System. If you’d like to read my review, click here.


In 2018, there’s nothing stopping anyone researching, selecting, establishing, operating and eventually even selling a business, if they are ready to make money from home. Traditional businesses that operate in the physical realm are less likely to lead to long-term success, with the trend favoring digital products as the basis of making money online from home.

All businesses require some amount of capital to start, and a home-based business is no exception. Whilst the owner and major stakeholder (you!) might be prepared not to draw a wage at the start (which I don’t recommend), you will need to set aside some capital to pay for structure, stock etc., and also some capital to pay for advertising and marketing. Businesses need customers, and although there are ways to attract them without spending money on advertising. You should have a budget for this in reserve, in case you can’t or don’t want to take the time to learn how to establish a website and optimize it to attract customers.

If you have already made a successful transition from employment to owning your own home-based business, I’d like to hear about your challenges, highs, and lows.

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Cheers! Jim

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Review: Turnkey Business System

A Franchise is the most successful business model because it’s a turnkey business system.

Turnkey business opportunities come in many forms. These days, everyone wants to have a piece of the online marketplace. What is an online business? You can be part of the new gold rush by promoting other people’s or companies’ products. The term for this activity is called Affiliate Marketing.

We’re all familiar with names like Amazon or E-Bay, and most of us have probably already purchased something from one or both of their online stores. Companies from just about every traditional business sector that one can imagine now have a program available that allows one to promote their products, and in so doing make money online from home.


Turnkey Business Opportunities

As mentioned above, the only problem anyone ever has in getting into their own business these days is making the right choice. Let me ask you something.

If you had to choose a product category to promote, what would you rather have your name associated with, something that might make you a quick buck but that you know is not helping people in any way like Pornography or Gambling, or something that is 100% beneficial to those that consume it like Education?

That’s a “no-brainer” right? Constructive wins out over destructive every time. Now let me ask you another question. If you intend to invest a fixed amount on buying a product license, a fixed amount on advertising/promotion each month, and spend a fixed amount of your time each day on the business, which situation would you prefer? One where you get a small, i.e. <$20, fixed commission per new customer, and never get paid for any additional purchases they make, or one where you get >$20 fixed commission per new customer, and when the new customer buys a second or third time, stand the chance to earn commissions in the thousands or tens of thousands of dollars, at no extra cost (money or time)? Again, it should be a “no-brainer”.

Even if the second option requires a larger initial investment, if the path to earning the larger commissions is clearly defined and backed up in writing, that’s the kind of business that has “legs”. You can build a life and a lifestyle around that kind of business model.

Business online oppoturnity

How To Get All The Benefits Of An Online Business Without Having To Build It Yourself

None of us has the time to take a year off to “re-skill” ourselves to become “internet economy” ready! We need to be able to learn the basics in a structured way, then apply what we learn in a safe environment where we can make mistakes and learn from them, without those early mistakes sinking the business before it even gets started.

Turnkey Business System

What I have designed is a system that is built around you.  I first spend around an hour discussing what you have done so far in the online space, what you believe your strengths are, what kind of work you like to do etc. and then discuss what kind of business you had in your mind to start online. If I believe one of the offers I have access to can help you, I’ll send you a selection to consider, along with a covering email explaining the next steps in each case.
If you want to use me as a mentor to help you get started I can do that as well. It just has to make sense for you and for me in terms of the price-value equation.

What Will These Products Teach You?

All online marketing courses these days focus on showing you how the whole industry works. How products are created. How you identify a market for them, i.e. what kind of buyers have a problem or paint point that these products solve. What channels you can use to promote online products. How do you make money from this activity in the short-term, and also build up a business that will last more than just a few months etc.

When I mentor students, I spend 80% of my time working on their mindset.  Once you get your mindset right you can achieve anything. The courses and products I’ve selected will give you a lot of confidence that you could become your own boss, make you confront your failures, or at least understand how some of your limiting beliefs might have held you back and caused you to be where you are in life, give you lots of “a-ha” moments where you always held certain beliefs about businesses and being a business owner and have those thoughts/beliefs either validated or completely reversed, and more.

If you already own a small business (like a Sole Trader, Family Business, Partnership), there’s training in some of the modules that will give you the potential to earn 100 or 1,000 times what you just paid, simply by solving in practical terms the problem/pain point that every small business has, i.e. how to find and funnel a steady flow of new customers.

What Business Niche is Hot Right Now?

Digital EducationThe online niche that’s going places is Business Education. The products are delivered digitally (downloaded or consumed online). Forbes research shows that the Smart Education and Learning Market, of which this product is a subset, is expected to be worth $586 Billion by 2021.

What Do You Have To Do – i.e. What’s Your Job?

In one word – Promotion! You will be taught how to create and place Ads on social media platforms like Facebook, Google, YouTube, Twitter, Instagram etc. However, equally effective are Ads in local newspapers, flyers to be distributed at shopping centers, schools, universities etc., and dropped into letterboxes, i.e. traditional marketing methods. Direct email is also an excellent way of getting your message out there.

You take the images/text/banners etc. that are already created and place them into these ads. They click a link that has your tracking ID embedded in it. When they come to the product page on the company’s website and buy a product, the Company knows the client came to you. Commission (50% to 90% of the purchase price) is calculated and paid to you into your very own E-Wallet (online virtual bank account).

What Is Online Business About That Other Turnkey Business Opportunities Are Not?

Online business, especially online marketing businesses have so many advantages over traditional “physical” or “bricks and mortar” businesses. To name but a few:

– you get location freedom (work from anywhere)

– you get time freedom (work at a time that suits you)

– you get lifestyle freedom (example – to take vacations with your family)

– low overheads, hence higher returns

Online businesses mean you don’t have the disadvantages of “bricks and mortar” businesses, such as:

– buying or renting premises in each market you want to service customers

– repeatedly recruiting, selecting, employing and training staff

– finding the cash flow/income to pay for all this every month, before you even pay yourself

InvestmentWhat Is My Total Investment And How Much Can I Make?

Let me ask you a question, and please answer to yourself truthfully. No one will know your answer but yourself, so be honest. How much money do you think you should make if you invest say $499 into basic training and some initial advertising ? How much interest do you get on the money you have in your checking or savings account at the bank?

A few percent per annum maybe? What’s 2% of $499? I’ll tell you. It’s $9.98 cents. So, if you left the $499 in the bank, you would earn almost ten dollars in one year. What kind of return could you get if you invested $499 into an Index Fund, an Exchange Traded Fund, or the shares of a NASDAQ Blue Chip or Fortune 500 company?

Firstly, you probably can’t because they don’t except such small investments, but if you could, you might make double-digit returns (10% – 25% in a good year) or double digits losses in a bad year. So again, if you made 10% on your $499, how much would you make? I’ll tell you. It’s $49.90. So, if suddenly you would like to make say $10,000 a month, do you honestly expect to make that on an investment of $499. Really?

No, of course, you don’t. If you invested in a training system that taught you all you need to know to set up your online business, and then invited you to become an Affiliate so you could promote their products, you’d expect that you might have to invest in either structure or advertising or both.  EVERY business has start-up costs. Yes, EVERY business. Even a lemonade stand!!

In short, you should expect that there will be training costs to get you up to speed. Then there will be advertising costs to promote products to people who need them.

There is Not a Business on the Plant that Does Not Require An Upfront Outlay Of Some Sort – Even A Lemonade Stall Requires That You First Buy Lemons!

What’s all the fuss about making an investment? I’m not sure. I have the advantage of being a serial Entrepreneur. My wife and I have been involved in over a dozen Company/Business startups in the past 25 years.

Do you realize that in a normal “bricks and mortar” startup, no matter how small, the Founder invests all the money up front for premises, permits, equipment, stock (raw materials), staff, utilities etc., before he/she has their first customer, or in some case, has any idea if their product/service is even remotely attractive to potential customers.

A Business to consider with high return

That’s downright scary! Even more insane is a thing called Angel Investing which I’m involved in. An Angel Investor might invest from $35,000 up to $150,000 into a new company with an “App”, short for the application (you know – software program), in the hope and belief that the App once launched will attract lots of business or consumer customers. Again, all this money is invested in a company often before they have their first customer.

What’s important to know about investing are three things:

1. Can I afford it

2. How long (if ever) will it take to get my money back

3. What is the best case, the worst case and most likely case regarding my expected return on the original money I invested

If you can’t afford it, and I mean by that, if the alternatives are – feed my family or invest in a business now that will not produce returns for a few months or perhaps a year or more, then there is no debate. You don’t do it.

Business Opportunity for Marketers

What about borrowing funds, i.e. going into debt, to fund one business startup?

In my personal experience, there is “good” debt and “bad” debt. Bad debt is when you get a credit card and spend the whole amount within a short period on items that you don’t really need and can’t really afford, but that you desire, e.g. fashion items, fads, consumer electronics, entertainment, luxury travel etc.

Good debt is when you get a credit card on reasonable/manageable terms like interest free for 12-18 months, and invest funds into a business that has a clearly defined business plan and is hopefully relying on an established business system (think Franchise) so that the Founder (you) knows that it’s only a matter of time before cash flow starts coming in.


I’ve explained what is online business and why turnkey business opportunities have a higher rate of success. In my opinion, a Turnkey Business System should not be compared to standard Affiliate Marketing Business Models, but instead should be compared to an investment in a small Franchise.

Franchises are safe investments because they have many years of proof that they do what the Business System’s creator promises. There are no guarantees in any business, and this product is not guaranteeing that you will make money. Nor could they. The success or failure of any enterprise lies in the hands of one person, and one person only. You!

Always yours, Jim

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