Review: Turnkey Business System

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franchise

Review: Turnkey Business System

A Franchise is the most successful business model because it’s a turnkey business system.

Turnkey business opportunities come in many forms. These days, everyone wants to have a piece of the online marketplace. What is an online business? You can be part of the new gold rush by promoting other people’s or companies’ products. The term for this activity is called Affiliate Marketing.

We’re all familiar with names like Amazon or E-Bay, and most of us have probably already purchased something from one or both of their online stores. Companies from just about every traditional business sector that one can imagine now have a program available that allows one to promote their products, and in so doing make money online from home.

 

Turnkey Business Opportunities

As mentioned above, the only problem anyone ever has in getting into their own business these days is making the right choice. Let me ask you something.

If you had to choose a product category to promote, what would you rather have your name associated with, something that might make you a quick buck but that you know is not helping people in any way like Pornography or Gambling, or something that is 100% beneficial to those that consume it like Education?

That’s a “no-brainer” right? Constructive wins out over destructive every time. Now let me ask you another question. If you intend to invest a fixed amount on buying a product license, a fixed amount on advertising/promotion each month, and spend a fixed amount of your time each day on the business, which situation would you prefer? One where you get a small, i.e. <$20, fixed commission per new customer, and never get paid for any additional purchases they make, or one where you get >$20 fixed commission per new customer, and when the new customer buys a second or third time, stand the chance to earn commissions in the thousands or tens of thousands of dollars, at no extra cost (money or time)? Again, it should be a “no-brainer”.

Even if the second option requires a larger initial investment, if the path to earning the larger commissions is clearly defined and backed up in writing, that’s the kind of business that has “legs”. You can build a life and a lifestyle around that kind of business model.

Business online oppoturnity

How To Get All The Benefits Of An Online Business Without Having To Build It Yourself

None of us has the time to take a year off to “re-skill” ourselves to become “internet economy” ready! We need to be able to learn the basics in a structured way, then apply what we learn in a safe environment where we can make mistakes and learn from them, without those early mistakes sinking the business before it even gets started.

Turnkey Business System

What I have designed is a system that is built around you.  I first spend around an hour discussing what you have done so far in the online space, what you believe your strengths are, what kind of work you like to do etc. and then discuss what kind of business you had in your mind to start online. If I believe one of the offers I have access to can help you, I’ll send you a selection to consider, along with a covering email explaining the next steps in each case.
If you want to use me as a mentor to help you get started I can do that as well. It just has to make sense for you and for me in terms of the price-value equation.

What Will These Products Teach You?

All online marketing courses these days focus on showing you how the whole industry works. How products are created. How you identify a market for them, i.e. what kind of buyers have a problem or paint point that these products solve. What channels you can use to promote online products. How do you make money from this activity in the short-term, and also build up a business that will last more than just a few months etc.

When I mentor students, I spend 80% of my time working on their mindset.  Once you get your mindset right you can achieve anything. The courses and products I’ve selected will give you a lot of confidence that you could become your own boss, make you confront your failures, or at least understand how some of your limiting beliefs might have held you back and caused you to be where you are in life, give you lots of “a-ha” moments where you always held certain beliefs about businesses and being a business owner and have those thoughts/beliefs either validated or completely reversed, and more.

If you already own a small business (like a Sole Trader, Family Business, Partnership), there’s training in some of the modules that will give you the potential to earn 100 or 1,000 times what you just paid, simply by solving in practical terms the problem/pain point that every small business has, i.e. how to find and funnel a steady flow of new customers.

What Business Niche is Hot Right Now?

Digital EducationThe online niche that’s going places is Business Education. The products are delivered digitally (downloaded or consumed online). Forbes research shows that the Smart Education and Learning Market, of which this product is a subset, is expected to be worth $586 Billion by 2021.

What Do You Have To Do – i.e. What’s Your Job?

In one word – Promotion! You will be taught how to create and place Ads on social media platforms like Facebook, Google, YouTube, Twitter, Instagram etc. However, equally effective are Ads in local newspapers, flyers to be distributed at shopping centers, schools, universities etc., and dropped into letterboxes, i.e. traditional marketing methods. Direct email is also an excellent way of getting your message out there.

You take the images/text/banners etc. that are already created and place them into these ads. They click a link that has your tracking ID embedded in it. When they come to the product page on the company’s website and buy a product, the Company knows the client came to you. Commission (50% to 90% of the purchase price) is calculated and paid to you into your very own E-Wallet (online virtual bank account).

What Is Online Business About That Other Turnkey Business Opportunities Are Not?

Online business, especially online marketing businesses have so many advantages over traditional “physical” or “bricks and mortar” businesses. To name but a few:

– you get location freedom (work from anywhere)

– you get time freedom (work at a time that suits you)

– you get lifestyle freedom (example – to take vacations with your family)

– low overheads, hence higher returns

Online businesses mean you don’t have the disadvantages of “bricks and mortar” businesses, such as:

– buying or renting premises in each market you want to service customers

– repeatedly recruiting, selecting, employing and training staff

– finding the cash flow/income to pay for all this every month, before you even pay yourself

InvestmentWhat Is My Total Investment And How Much Can I Make?

Let me ask you a question, and please answer to yourself truthfully. No one will know your answer but yourself, so be honest. How much money do you think you should make if you invest say $499 into basic training and some initial advertising ? How much interest do you get on the money you have in your checking or savings account at the bank?

A few percent per annum maybe? What’s 2% of $499? I’ll tell you. It’s $9.98 cents. So, if you left the $499 in the bank, you would earn almost ten dollars in one year. What kind of return could you get if you invested $499 into an Index Fund, an Exchange Traded Fund, or the shares of a NASDAQ Blue Chip or Fortune 500 company?

Firstly, you probably can’t because they don’t except such small investments, but if you could, you might make double-digit returns (10% – 25% in a good year) or double digits losses in a bad year. So again, if you made 10% on your $499, how much would you make? I’ll tell you. It’s $49.90. So, if suddenly you would like to make say $10,000 a month, do you honestly expect to make that on an investment of $499. Really?

No, of course, you don’t. If you invested in a training system that taught you all you need to know to set up your online business, and then invited you to become an Affiliate so you could promote their products, you’d expect that you might have to invest in either structure or advertising or both.  EVERY business has start-up costs. Yes, EVERY business. Even a lemonade stand!!

In short, you should expect that there will be training costs to get you up to speed. Then there will be advertising costs to promote products to people who need them.

There is Not a Business on the Plant that Does Not Require An Upfront Outlay Of Some Sort – Even A Lemonade Stall Requires That You First Buy Lemons!

What’s all the fuss about making an investment? I’m not sure. I have the advantage of being a serial Entrepreneur. My wife and I have been involved in over a dozen Company/Business startups in the past 25 years.

Do you realize that in a normal “bricks and mortar” startup, no matter how small, the Founder invests all the money up front for premises, permits, equipment, stock (raw materials), staff, utilities etc., before he/she has their first customer, or in some case, has any idea if their product/service is even remotely attractive to potential customers.

A Business to consider with high return

That’s downright scary! Even more insane is a thing called Angel Investing which I’m involved in. An Angel Investor might invest from $35,000 up to $150,000 into a new company with an “App”, short for the application (you know – software program), in the hope and belief that the App once launched will attract lots of business or consumer customers. Again, all this money is invested in a company often before they have their first customer.

What’s important to know about investing are three things:

1. Can I afford it

2. How long (if ever) will it take to get my money back

3. What is the best case, the worst case and most likely case regarding my expected return on the original money I invested

If you can’t afford it, and I mean by that, if the alternatives are – feed my family or invest in a business now that will not produce returns for a few months or perhaps a year or more, then there is no debate. You don’t do it.

Business Opportunity for Marketers

What about borrowing funds, i.e. going into debt, to fund one business startup?

In my personal experience, there is “good” debt and “bad” debt. Bad debt is when you get a credit card and spend the whole amount within a short period on items that you don’t really need and can’t really afford, but that you desire, e.g. fashion items, fads, consumer electronics, entertainment, luxury travel etc.

Good debt is when you get a credit card on reasonable/manageable terms like interest free for 12-18 months, and invest funds into a business that has a clearly defined business plan and is hopefully relying on an established business system (think Franchise) so that the Founder (you) knows that it’s only a matter of time before cash flow starts coming in.

Conclusion

I’ve explained what is online business and why turnkey business opportunities have a higher rate of success. In my opinion, a Turnkey Business System should not be compared to standard Affiliate Marketing Business Models, but instead should be compared to an investment in a small Franchise.

Franchises are safe investments because they have many years of proof that they do what the Business System’s creator promises. There are no guarantees in any business, and this product is not guaranteeing that you will make money. Nor could they. The success or failure of any enterprise lies in the hands of one person, and one person only. You!

Always yours, Jim

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6 Comments

Jim

June 18, 2018 at 2:19 pm

Hi Ty,
YES!
As a postscript to that research and my own positive experience, I’ve learned another valuable life lesson when it comes to due diligence.
It now seems that when researching an online marketing company, regardless of how long they have been in operation, you need to ask them if they have a US incorporated entity within the group, and if so, if that entity banks in the US. Recently, a company whose head office and main holding company entity were in Asia, was temporarily closed down by the FTC (Federal Trade Commission) because part of its operation was registered and did business in the US, and that part had not been complying with laws regarding advertising and refund policy.
This came as a shock to the owners and major stakeholders of the company as well of their tens of thousands of customers.
I’m going to prepare a post soon that has a checklist of things to ask and signs to look for when assessing the fit of a potential Affiliate Partner.
Cheers!
Jim

Ty Hutchinson

June 14, 2018 at 4:41 pm

There are always opportunities if you know where to look and how the system works. If you don’t know where to look or are unfamiliar with its workings, you’re likely to fail and lose your investments. I am perplexed why people don’t look into things before investing. As you said in the blog, turnkey businesses can be lucrative. However, people need to know how it works or they’re going to spin their proverbial wheels.

Jim

April 10, 2018 at 10:06 am

Hi

Thanks for taking time to respond to my post. It’s always nice when someone gets value our of something you write.

You make a very good point. Isn’t it interesting that when an Entrepreneur starts a restaurant (Franchise or stand alone) for example, they are willing to invests tens of thousands, hundreds of thousands or even millions of dollars, and know that it will take a couple of years or more to see the break-even point of the investment reached, and then a few more years to get the kind of return on investment (ROI) that people with capital expect to get. Yet when someone who wants to start up an online/affiliate marketing business, invests in just the training course alone, they miraculously expect to earn thousands from an investment of less than $100. Why is that?

Once you disrupt their (skewed) thought process though, and present them with a scenario that they can relate to, they soon realize that they can make substantial income from sales commissions, as long as they are prepared to invest in their start-up structure, and their advertising and marketing.

And it’s an investment that has every chance of being repaid way earlier than any investment into a traditional bricks and mortar business!

I’d love to hear about some of your successes and challenges on the online journey you have taken if you’d be willing to share…?!

To your success!

Jim

dreamgirl93

April 10, 2018 at 9:52 am

Hi Jim,

I’m glad that I came across this post.

Your thoughts are very accurate. Before you create an online business you need to build a strong foundation.

Success takes focus and patience.

I had been working for a year on my online business before I began to see results.

You need to educate your customers about the benefits of the high ticket programs like The Turnkey System.

And they need to expect results from their efforts after at least one year. Then expect to grow exponentially.

Jim

April 5, 2018 at 11:04 am

Hi Daniel,

Thanks for taking the time to engage. I’m glad you got value from that post.

Your observations set you aside from 90% or more of the people I meet as a Coach and Mentor. Whilst we all want to make more money, very few people come to the online space with the expectation that they are about to build a business. Can you build a strong house without the cement base, i.e. the foundation? In some countries you can just use wooden poles, but if you want a weather resistant house that will last for decades, the answer is no. And that cement “slab”, especially if it is combined with a cellar, is one of the most expensive items of the house costs, and takes the longest time to prepare, build and cure (dry out and set).

It has always puzzled me then, why people are prepared to spend years working their way up the corporate ladder of their employer, yet expect to make a fortune within a few days or weeks of purchasing an online training course. I know that the promoters of some of those courses have to share/take the blame, by building up unrealistic expectations with the stories/imagery they use in their promotional campaigns. But even so, why people abandon their common sense when making their decision is still a mystery to me.

My success has been anything but instant, is still a work in progress, and involved quite a long journey that took in technical/skill acquisition and personal growth.

I can summarize what I learned as follows:
1. High Ticket Affiliate Marketing is where you want to be if your aim is to create large monthly income streams that are sustainable
2. However, most of your customers are accustomed to, and have their wavelength set to being happy making a few dollars a sale not a few thousand dollars. They have a Walmart mentality, not a Harrods (an upmarket UK retail brand that is even more exclusive than Barneys or Bergdorf) mentality.
3. So I now believe you need to groom them, train them, show them the alternatives and then transition them into higher ticket products and systems like The Turnkey System.
4. And instead of trying to boost sales by using paid traffic and buying leads from day one, I now believe you need to use an active SEO strategy first to establish a pipeline of warm leads and then invest $$ to reach cold leads once your online (Social Media) presence and search engine rankings are such that you credibility factor and trust rating are high, which will result in a much higher conversion rate, or much lower customer acquisition cost.

If you take the route I would now recommend, this journey could take 1-2 years easily. Not exactly what the instant fix crowd want to hear. It’s still possible to throw money at the problem and get some success. And if you reinvest your profits back into more advertising you can grow. However, you will be locked in a race with everyone else who is using a “paid traffic only” strategy, and trends have shown that the only winners in that scenario are the likes of Facebook. As more players bid for ad space, the price goes up. In the end, only the people with the biggest budgets/deepest pockets get their ads approved.

I hope that answers your question.

Thanks again for getting involved. I’d love to hear about your personal experiences in this industry.

Yours always. Jim

Daniel Stagg

April 4, 2018 at 6:09 pm

Hi Jim

Thanks for the very detailed overview of Turnkey Business system.

I am currently working on an online marketing business which is just starting to take shape and build now. I have to say it does take hard work and a lot of time. I have been looking there really are no shortcuts to success, well not that I have found anyway!

I love the statement ‘You are in charge of your own success.’ It’s so true. I think a lot of people including myself get sucked into far too many so called easy ways to make money online, often backed up with false promises.

Have you had success online and how long should it take to build a good business?

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