Will You Use SEO or PAY for CLICKS to Get New Customers?

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business in a phone

Will You Use SEO or PAY for CLICKS to Get New Customers?

Before you pay for any training, products, leads etc., do yourself a favour and spend some time to understand the pros and cons of using Search Engine Optimization (SEO) and Pay Per Click methods of finding and attracting (potential) customers to visit your landing pages…

SEO or Organic Traffic

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. Nowadays, people are more likely to end up on your website via a search engine than going directly to it. In fact, according to Jupiter Research, a Forrester Research company, 81% of users find their desired destination through a search engine.Organic traffic is widely considered the most valuable traffic source for several reasons:

Google directs the highest amount of traffic and they are the most trusted source for people researching a purchase.

Google is very, very particular about their rankings and ranking in the top five results for a keyword indicates that your content is high quality.

Moving up in the rankings is difficult and takes time, but once you’re there you get to reap the benefits for a long time.

Results on the first page of Google (The Top 10) receive 92% off all search traffic on Google. Traffic drops by 95% on the second page.

The downside to organic search is that it takes time to get indexed and really start generating traffic from this source. (If you’re looking for instant gratification, look elsewhere!)

Before everyone and their mom was online and SEO became the norm, ranking well on Google wasn’t difficult at all. In fact, the competition was so bleak that simply writing a few articles about a subject was enough to gain the top spot for many niches. There was really no need to try to game the system.

But things have changed dramatically in the last ten years.

Now, every business has a website, most webmasters are at least vaguely familiar with SEO, and Google has cracked down on keyword stuffing and many “Black Hat” SEO methods (against their rules and sometimes illegal) that some marketers use.

Increasing organic traffic and earning top rankings takes time, persistence, and more effort than in the past — but it’s well worth it. Take the following facts into consideration:

Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online

Some people will tell you that Organic Traffic IS NOT FREE. They are correct. Even if you don’t pay cash to generate organic leads, you should be factoring in the time invested in the SEO work, and the opportunity cost of having to wait say six to twelve months or even longer until you start seeing regular sales coming in.

Paid Traffic

Paid search accounts are those that companies have paid to appear the top of search results (above those that earned their page one spots organically.)

Despite the little yellow box next to their title reading “ad,” many consumers are unaware that these are even advertisements. The ads feel native and fit seamlessly into the results to be less obtrustive.

For these reasons, paid search has been more popular in recent years as organic search has become more competitive.

Rather than having to wait patiently for your SEO to build up, you can pay for the chance to get seen on page one of Google immediately.

To give you an idea of just how much money is being spent on paid search, take a look at Google. Google’s AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue — which speaks wonders for its effectiveness.

When starting your first campaign on Google Adwords, you need to be tactful. When done right, you can start getting a ton of targeted traffic to your landing pages much quicker than you would be able to get from organic search, but you can learn more about that here.

Organic Search vs Paid Search

Traditionally, inbound marketers have avoided paid search as we viewed it as more of an outbound method for marketing, but with Social Media Ads and tools like HubSpot Ads, it’s becoming far more common for the two to work together.

Realistically, it takes three to six months to start seeing movement in search rankings and most people just don’t want to wait that long. Paid search helps you get visitors to your website today and also speeds up the process of optimizing your landing pages for higher conversions, which pays off exponentially in the long run.

Summary

So, if you are weighing the pros and cons of organic search vs paid search, sit down with your team and examine your timeline and budget.

If you’re looking for the quickest results, paid search is better, but if you’re looking for the most cost-effective results, the answer becomes less clear cut.

In general, organic search is more cost-effective in the long run. However, with the right tweaking to your campaign and attention to landing page optimization, paid search can be very cost-effective as well.

If I can help in any way, don’t hesitate to make contact. Email is probably the best way.

Yours truly,

Jim

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franchise

Review: Turnkey Business System

A Franchise is the most successful business model because it’s a turnkey business system.

Turnkey business opportunities come in many forms. These days, everyone wants to have a piece of the online marketplace. What is an online business? You can be part of the new gold rush by promoting other people’s or companies’ products. The term for this activity is called Affiliate Marketing.

We’re all familiar with names like Amazon or E-Bay, and most of us have probably already purchased something from one or both of their online stores. Companies from just about every traditional business sector that one can imagine now have a program available that allows one to promote their products, and in so doing make money online from home.

 

Turnkey Business Opportunities

As mentioned above, the only problem anyone ever has in getting into their own business these days is making the right choice. Let me ask you something.

If you had to choose a product category to promote, what would you rather have your name associated with, something that might make you a quick buck but that you know is not helping people in any way like Pornography or Gambling, or something that is 100% beneficial to those that consume it like Education?

That’s a “no-brainer” right? Constructive wins out over destructive every time. Now let me ask you another question. If you intend to invest a fixed amount on buying a product license, a fixed amount on advertising/promotion each month, and spend a fixed amount of your time each day on the business, which situation would you prefer? One where you get a small, i.e. <$20, fixed commission per new customer, and never get paid for any additional purchases they make, or one where you get >$20 fixed commission per new customer, and when the new customer buys a second or third time, stand the chance to earn commissions in the thousands or tens of thousands of dollars, at no extra cost (money or time)? Again, it should be a “no-brainer”.

Even if the second option requires a larger initial investment, if the path to earning the larger commissions is clearly defined and backed up in writing, that’s the kind of business that has “legs”. You can build a life and a lifestyle around that kind of business model.

Business online oppoturnity

How To Get All The Benefits Of An Online Business Without Having To Build It Yourself

None of us has the time to take a year off to “re-skill” ourselves to become “internet economy” ready! We need to be able to learn the basics in a structured way, then apply what we learn in a safe environment where we can make mistakes and learn from them, without those early mistakes sinking the business before it even gets started.

Turnkey Business System

What I have designed is a system that is built around you.  I first spend around an hour discussing what you have done so far in the online space, what you believe your strengths are, what kind of work you like to do etc. and then discuss what kind of business you had in your mind to start online. If I believe one of the offers I have access to can help you, I’ll send you a selection to consider, along with a covering email explaining the next steps in each case.
If you want to use me as a mentor to help you get started I can do that as well. It just has to make sense for you and for me in terms of the price-value equation.

What Will These Products Teach You?

All online marketing courses these days focus on showing you how the whole industry works. How products are created. How you identify a market for them, i.e. what kind of buyers have a problem or paint point that these products solve. What channels you can use to promote online products. How do you make money from this activity in the short-term, and also build up a business that will last more than just a few months etc.

When I mentor students, I spend 80% of my time working on their mindset.  Once you get your mindset right you can achieve anything. The courses and products I’ve selected will give you a lot of confidence that you could become your own boss, make you confront your failures, or at least understand how some of your limiting beliefs might have held you back and caused you to be where you are in life, give you lots of “a-ha” moments where you always held certain beliefs about businesses and being a business owner and have those thoughts/beliefs either validated or completely reversed, and more.

If you already own a small business (like a Sole Trader, Family Business, Partnership), there’s training in some of the modules that will give you the potential to earn 100 or 1,000 times what you just paid, simply by solving in practical terms the problem/pain point that every small business has, i.e. how to find and funnel a steady flow of new customers.

What Business Niche is Hot Right Now?

Digital EducationThe online niche that’s going places is Business Education. The products are delivered digitally (downloaded or consumed online). Forbes research shows that the Smart Education and Learning Market, of which this product is a subset, is expected to be worth $586 Billion by 2021.

What Do You Have To Do – i.e. What’s Your Job?

In one word – Promotion! You will be taught how to create and place Ads on social media platforms like Facebook, Google, YouTube, Twitter, Instagram etc. However, equally effective are Ads in local newspapers, flyers to be distributed at shopping centers, schools, universities etc., and dropped into letterboxes, i.e. traditional marketing methods. Direct email is also an excellent way of getting your message out there.

You take the images/text/banners etc. that are already created and place them into these ads. They click a link that has your tracking ID embedded in it. When they come to the product page on the company’s website and buy a product, the Company knows the client came to you. Commission (50% to 90% of the purchase price) is calculated and paid to you into your very own E-Wallet (online virtual bank account).

What Is Online Business About That Other Turnkey Business Opportunities Are Not?

Online business, especially online marketing businesses have so many advantages over traditional “physical” or “bricks and mortar” businesses. To name but a few:

– you get location freedom (work from anywhere)

– you get time freedom (work at a time that suits you)

– you get lifestyle freedom (example – to take vacations with your family)

– low overheads, hence higher returns

Online businesses mean you don’t have the disadvantages of “bricks and mortar” businesses, such as:

– buying or renting premises in each market you want to service customers

– repeatedly recruiting, selecting, employing and training staff

– finding the cash flow/income to pay for all this every month, before you even pay yourself

InvestmentWhat Is My Total Investment And How Much Can I Make?

Let me ask you a question, and please answer to yourself truthfully. No one will know your answer but yourself, so be honest. How much money do you think you should make if you invest say $499 into basic training and some initial advertising ? How much interest do you get on the money you have in your checking or savings account at the bank?

A few percent per annum maybe? What’s 2% of $499? I’ll tell you. It’s $9.98 cents. So, if you left the $499 in the bank, you would earn almost ten dollars in one year. What kind of return could you get if you invested $499 into an Index Fund, an Exchange Traded Fund, or the shares of a NASDAQ Blue Chip or Fortune 500 company?

Firstly, you probably can’t because they don’t except such small investments, but if you could, you might make double-digit returns (10% – 25% in a good year) or double digits losses in a bad year. So again, if you made 10% on your $499, how much would you make? I’ll tell you. It’s $49.90. So, if suddenly you would like to make say $10,000 a month, do you honestly expect to make that on an investment of $499. Really?

No, of course, you don’t. If you invested in a training system that taught you all you need to know to set up your online business, and then invited you to become an Affiliate so you could promote their products, you’d expect that you might have to invest in either structure or advertising or both.  EVERY business has start-up costs. Yes, EVERY business. Even a lemonade stand!!

In short, you should expect that there will be training costs to get you up to speed. Then there will be advertising costs to promote products to people who need them.

There is Not a Business on the Plant that Does Not Require An Upfront Outlay Of Some Sort – Even A Lemonade Stall Requires That You First Buy Lemons!

What’s all the fuss about making an investment? I’m not sure. I have the advantage of being a serial Entrepreneur. My wife and I have been involved in over a dozen Company/Business startups in the past 25 years.

Do you realize that in a normal “bricks and mortar” startup, no matter how small, the Founder invests all the money up front for premises, permits, equipment, stock (raw materials), staff, utilities etc., before he/she has their first customer, or in some case, has any idea if their product/service is even remotely attractive to potential customers.

A Business to consider with high return

That’s downright scary! Even more insane is a thing called Angel Investing which I’m involved in. An Angel Investor might invest from $35,000 up to $150,000 into a new company with an “App”, short for the application (you know – software program), in the hope and belief that the App once launched will attract lots of business or consumer customers. Again, all this money is invested in a company often before they have their first customer.

What’s important to know about investing are three things:

1. Can I afford it

2. How long (if ever) will it take to get my money back

3. What is the best case, the worst case and most likely case regarding my expected return on the original money I invested

If you can’t afford it, and I mean by that, if the alternatives are – feed my family or invest in a business now that will not produce returns for a few months or perhaps a year or more, then there is no debate. You don’t do it.

Business Opportunity for Marketers

What about borrowing funds, i.e. going into debt, to fund one business startup?

In my personal experience, there is “good” debt and “bad” debt. Bad debt is when you get a credit card and spend the whole amount within a short period on items that you don’t really need and can’t really afford, but that you desire, e.g. fashion items, fads, consumer electronics, entertainment, luxury travel etc.

Good debt is when you get a credit card on reasonable/manageable terms like interest free for 12-18 months, and invest funds into a business that has a clearly defined business plan and is hopefully relying on an established business system (think Franchise) so that the Founder (you) knows that it’s only a matter of time before cash flow starts coming in.

Conclusion

I’ve explained what is online business and why turnkey business opportunities have a higher rate of success. In my opinion, a Turnkey Business System should not be compared to standard Affiliate Marketing Business Models, but instead should be compared to an investment in a small Franchise.

Franchises are safe investments because they have many years of proof that they do what the Business System’s creator promises. There are no guarantees in any business, and this product is not guaranteeing that you will make money. Nor could they. The success or failure of any enterprise lies in the hands of one person, and one person only. You!

Always yours, Jim

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